How Maestro’s beautiful innovations come to life

Maestro Latt, the newest star in the Maestro universe

Maestro Latt is the latest addition to Depro Profiles’ Maestro Inspiring Interiors DIY collection. Recently introduced at the professional trade fair Prowood, these elegant wall panels are already available at DIY stores and timber merchants. Few people realize how such a product comes to life—so we’re happy to offer a peek behind the panels at Depro Profiles.

Ideas from all levels of the company

While most companies rely on large-scale market research to understand what end customers want, new product ideas at Depro Profiles often come from within the organization itself—across management, sales, and production. An innovation working group serves as the platform where these ideas are proposed and refined.

“A balanced mix of people assesses whether an idea can be turned into an aesthetic and feasible concept.”

“Every two to three weeks, the innovation group meets on Friday,” explains the Innovation Coordinator at Depro Profiles. “Alongside owner Jacques Desmet, the team includes three members from the sales department and three from production. That balanced mix of profiles allows us to immediately assess whether an idea—whether it comes from the owner, employees, or customers—can be developed into an aesthetic yet manufacturable concept. These ideas can range from small technical components, such as clips, to complete wall systems like Maestro Latt.”

Taste test through an internal staff panel

To gauge how promising a new concept might be, Depro Profiles turns to its own employees for feedback. “The benefit of this is twofold,” says the Innovation Coordinator. “On one hand, it gives us a clear indication of which product variants are likely to succeed and which ones appeal less. On the other hand, it increases employee engagement—which is something we actively aim for. After all, everyone’s opinion matters!”

Finding the right price point for the target audience

The final step may be the most challenging one: determining the right price for the innovation. “For the production of Maestro Latt, for example, investing in a new machine was necessary,” the Innovation Coordinator continues. “To set a viable retail price, we need to carefully estimate production speeds and efficiencies. But the sales figures of our new products show that our approach consistently hits the mark.”